How technology is closing the gap in maternal healthcare
A new model of doctor-patient interaction
By investing in maternity and return-to-work services, Ryder believes that companies can build an improved paradigm that benefits both new parents and employers of any size.
Some of the problems are obvious. Doctors typically spend eight minutes or less with patients in person. But during the perinatal period, women and families may need more time and care.
The use of digital technology for women’s health can create a more continuous line of communication between patients and healthcare providers through features such as video appointments, online messaging and on-demand access to specialists. So far, the Maven platform has helped more than 150,000 people in 166 countries get better access to care.
“The promise of digital healthcare is it allows you to scale and democratize access,” Ryder said.
One of the greatest benefits of telemedicine is accessibility. Over half of U.S. adults with a mental illness do not receive treatment, according to a 2018 report by Mental Health America. And both patient engagement and follow-through suffer when patients lack either access to care or confidence that a recommended treatment will work, reports telehealth provider Teladoc.
Treating mental health in a virtual setting can benefit not only new parents, but also patients who have limited mobility, live in rural areas, are away from home or lack paid sick leave.
In response, health care providers and insurers, like Harvard Pilgrim Health Care, are turning to digital care solutions. A leading non-profit health services company based in New England, Harvard Pilgrim is using technology to proactively expand access to behavioral health services, including treatment for postpartum depression, relationship issues, workplace stress, anxiety or loss. Its members can now use a smartphone, tablet or computer to receive convenient and confidential behavioral health virtual visits with licensed, U.S.-trained psychologists and psychiatrists through Doctor on Demand, a national telemedicine provider group of board-certified physicians.
Harvard Pilgrim’s suite of digital solutions to support postpartum members also expanded through a collaboration with Boston Children’s Hospital on a Parent Portal, through which members can access a 24/7 digital symptom checker and decision support tool to help manage a child’s healthcare.
A surging digital health market
While many patients today have at least heard of virtual doctors, Ryder recalled a time when the idea was still “very novel.” In her company’s early days, it was difficult to fundraise because digital health was still a relatively new industry.
Another early obstacle, she added, was trying to speak about women’s health in a fundraising landscape where most investors are male and lack personal experience with issues like postpartum depression.
Over the past five years, however, the digital health market has surged: At the end of the third quarter, 2018 is already the most-funded year for digital health startups, reports Rock Health, a venture fund dedicated to digital health.
Maven, which grew by a factor of 14 over the last year, is reaping the benefits of industry expansion, Ryder said. In September, the company clinched a $27 million investment led by Sequoia Capital and Oak HC/FT – companies with strong female investors.
Going forward, the company – which currently works with employers – is looking to expand its customer base to include health insurers. Ryder also hopes to contribute to the public health dialogue by sharing anonymized data from the platform’s users.
A recent analysis, for instance, showed that of more than 700 new moms surveyed, the majority reported both depression and anxiety, while a full 32 percent experienced a mood disorder during pregnancy. And over half of those 700-plus women were not routinely screened for mental health at any stage of pregnancy or postpartum – a major gap in care for new mothers.
Ryder said technology can help close that gap and expand care by connecting more patients with providers.
“The power of great healthcare is that it’s human,” she said. “It’s a relationship between a patient and provider to navigate some of life’s greatest mysteries and biggest challenges.”
Lisa Wirthman is a journalist who writes about business, public policy and women’s issues.
Originally published on Forbes, 2019.