Key Highlights
- Discover the leading figures in New York’s dynamic influencer landscape.
- Explore their diverse niches, from fashion and beauty to lifestyle and comedy.
- Understand the criteria for making our esteemed Top 20 list.
- Learn why these influencers are crucial for brands in 2025 and beyond.
- Gain insights into New York’s unique appeal as a global influencer hub.
New York is a global center for culture and trends. It is also a place where influencer marketing is growing fast. Social media platforms such as Instagram, YouTube, and TikTok help people build their brands and connect with large audiences. As we move into 2025, it is important for brands to understand the role of New York’s top influencers. This knowledge can help them connect with people in real and meaningful ways.
Exploring the Top 20 Influencers in New York for 2025
This list highlights 20 amazing people. They are changing trends and shaping influence in one of the world’s biggest cities. From fashion stars and beauty experts to funny personalities and lifestyle lovers, these individuals attract fans with their unique views and interesting content. What really makes them special is how they connect with their followers. They build trust and loyalty, which brands want in the fast-changing world of influencer marketing.
1. Danielle Bernstein – @weworewhat
A name that represents the New York style is Danielle Bernstein. She is a top fashion influencer. Her sense of fashion, great style, and business efforts have drawn millions of followers. She is well-known for her successful clothing line and partnerships with big brands. Bernstein knows how to mix inspirational content with fashion that people can actually wear.
Her high engagement rate shows how well she connects with what her audience wants in fashion. Danielle Bernstein shows how a New York influencer can use their platform to create a business and still be bold in the fashion industry.
2. Sai De Silva – @scoutthecity
Sai De Silva is the creative mind behind @scoutthecity. She shines in style and family life right in New York City. Many see her as one of the top lifestyle Instagrammers. Sai shares the fun and hectic side of raising a family in a city that never sleeps.
Her feed showcases a mix of fashionable outfits, real parenting moments, and stylish adventures in the city. Brands love Sai for her realness and how she easily transforms partnerships into her true stories. By including her followers in her life, Sai De Silva has built a loyal community. She shows that being real and relatable is key to successful influencer marketing.
3. Courtney Quinn – @colormecourtney
Courtney Quinn is full of energy in the fashion world. Her talent for color shows in her outfits. They turn the streets of New York City into her runway.
Courtney not only picks bold styles but also focuses on content quality. Her pictures are beautiful, and her captions are fun to read. She works with brands in influencer marketing, showing real passion. Each partnership feels true to her style and connects well with her followers. Courtney cares a lot about making great content that looks good. This is why she stands out as an influencer. She uses the culture of New York City to show her special ideas.
4. Liz Eswein – @newyorkcity
Liz Eswein is one of the best lifestyle influencers around. With a large follower count, she has built strong trust with her audience. This trust comes from her beautiful photography and her real love for New York. Her feed allows followers to see the city through her eyes. She captures famous landmarks, hidden spots, and daily life with stunning art.
Liz shows what makes New York special while being relatable. This talent makes her a desirable partner for brands that want to reach her engaged audience. Liz Eswein’s power goes beyond just numbers. It’s her real connection with people and her ability to show the heart of New York that truly makes her stand out.
5. Charlotte Groeneveld – @thefashionguitar
Charlotte Groeneveld is a key player in the fashion world. She is a famous fashion blogger and one of the top influencers. Her carefully chosen content shows her great taste and love for style.
Charlotte mixes high fashion with everyday outfits. This connects well with her active social media followers. Her authentic voice and smart insights about the industry make her a trusted expert in fashion. She gives valuable content and works with well-known brands. Charlotte keeps inspiring and influencing fashion fans all over the world.
6. Jimmy Fallon – @jimmyfallon
Jimmy Fallon is well-known as the host of “The Tonight Show.” He goes beyond being a TV star and has become a major social media influencer. His fun energy and humor reach millions of people on different online platforms.
Fallon is based in New York. He often shows off the city’s lively culture and famous landmarks on his social media channels. He connects with his fans through fun segments and interesting content, which has helped him build a loyal online community.
Jimmy Fallon’s talent for blending entertainment with his true self makes him a loved entertainer. It also helps him stand out as an important figure in the digital world.
7. Trevor Noah – @trevornoah
Trevor Noah is one of the Top 20 Influencers in New York for 2025. He mixes humor with social messages, appealing to many people. This unique style of making content helps him stand out among other influencers. He gets high engagement rates and builds trust with his audience. Trevor is a famous name in entertainment. His work with brands shows the high quality of his content, which helps him stay a top influencer in New York City. His impact goes worldwide, making him an important part of global influencer marketing.
8. Lil Tecca – @liltecca
Lil Tecca comes from Queens, New York. He is a new star in music. His sound and lyrics are different and real. As a young artist from New York, he makes a mark beyond just music charts.
He has a strong engagement rate on social media. This helps him connect with many young people who appreciate his talent. Brands want to work with artists like Tecca to reach Gen Z and millennials. Lil Tecca shows how music affects youth culture, especially in a lively place like New York.
9. Blair Eadie – @blaireadiebee
Blair Eadie is great at telling stories through visuals. She turns her love for fashion into beautiful art. Her stylish photos often feature the lovely spots in NYC, providing a fun escape for her followers. As a well-known fashion influencer, Blair has a charming style and sharp attention to detail.
She is a trusted source for fashion ideas. She mixes classic looks with modern styles, drawing in a loyal group of fans who want to upgrade their personal style. Blair Eadie’s influence comes from her skill in creating a trendy and relatable fashion world. She captivates her audience with each amazing post.
10. Lily Chee – @lilychee
Lily Chee is a young influencer who is doing great things in modeling, acting, and social media. She has a strong social media presence and has become a role model for many young people online. Lily is part of the beauty world and is seen as a rising beauty influencer.
She connects well with her audience by sharing beauty tips and her personal stories, which has helped her gain a loyal group of followers. Lily Chee shows how Gen Z is becoming more influential. She highlights how being real and relatable matters to attract a new generation of social media users.
11. Arielle Charnas – @ariellecharnas
Arielle Charnas has turned her love for fashion and lifestyle into a successful business. She is a leader in the influencer marketing world. Arielle has gathered a loyal group of followers and built a well-known lifestyle brand. Arielle is great at creating a strong community. She keeps her audience interested with interactive content and real interactions.
Her clear understanding of her audience helped her launch a clothing line and work with famous brands. Arielle Charnas shows how powerful influencer marketing can be. She combines an authentic voice, attractive content, and a deep knowledge of her audience to create success.
12. Sonja Morgan – @sonjatmorgan
Sonja Morgan is a popular face from “The Real Housewives of New York City.” She brings her lively personality to social media, engaging many followers. With her joyful laughter and honest view of life, Sonja shares her amazing lifestyle in New York City. Her social media shows her varied interests.
These include fashion, entertainment, travel, and charity work. Sonja connects with her fans using humor and realness. This makes her a favorite and fun person online. Sonja Morgan shows how TV stars can use their fame to create strong online communities. She shares her busy life with her followers in a new way.
13. Athena Calderone – @eyeswoon
Athena Calderone is a big name in interior design and lifestyle. Her well-organized feed offers plenty of inspiration for anyone looking to improve their homes. As a top New York influencer, Athena’s skills go beyond just style.
She tells stories that draw her followers into her life, sharing helpful design tips, yummy recipes, and other personal moments. Athena has built a loyal group of followers by sharing her love for design, food, and a stylish way of living. She inspires people to see beauty in everyday moments.
14. Leandra Medine Cohen – @leandramcohen
Leandra Medine Cohen runs the well-known blog “Man Repeller.” She is a strong voice in the fashion industry. People love her funny take on fashion and her creative ideas. She has a dedicated group of fans who appreciate her special point of view. Leandra’s influence goes beyond just fashion.
She brings up important topics like body image, being a woman, and expressing oneself. She is not afraid to break rules and celebrate being different, which has helped her grow as an influencer. Her true impact is in using fashion to start bigger conversations. She creates a space where her audience can come together, share their stories, and feel good about being themselves.
15. Maxine the Fluffy Corgi – @madmax_fluffyroad
In the center of New York City, there is a fluffy corgi named Maxine. She is very popular online and has won the hearts of many people. This cute pet influencer shares her adventures on social media, and each post brings her more fans. Maxine walks through the city with her fluffy backside and sweet charm.
Her fun and unique personality has made her a big hit online. Many brands want to work with Maxine. They see her as a way to bring some cuteness and fun to their ads. Maxine the Fluffy Corgi shows us that influencer marketing can be joyful. She reminds us that an adorable face and a wagging tail can easily capture the internet’s love.
16. Natalie Lim Suarez – @natalieoffduty
Natalie Lim Suarez combines her work as a fashion model with her online influence. She is one of the top NYC influencers and has a great sense of style. Her digital plan focuses on sharing her own view of fashion, travel, and lifestyle. She inspires her followers with her stylish looks and adventurous lifestyle.
Brands looking to team up with influencers who can reach a global audience and create great content will find Natalie to be a valuable partner. Natalie shows how to blend different passions. She uses her influence in both fashion and the digital world to build a strong and engaging brand.
17. Kelsey Simone – @k.els.e.y
Kelsey Simone is a popular beauty vlogger on YouTube. She has a loyal group of followers who appreciate her honest product reviews and relatable style. Her fun tutorials and friendly attitude have gained the trust of many viewers.
Kelsey’s reach goes beyond beauty. She shares her life experiences in New York City, giving a look into the challenges and joys of chasing dreams in a busy city. Her skill to connect with viewers personally has helped her thrive. Kelsey Simone shows how important being real is in the digital world. She demonstrates that forming true connections with viewers leads to lasting influence and a strong following.
18. Katie Sturino – @katiesturino
Katie Sturino is a strong supporter of body positivity. She shares messages of self-love and acceptance on her popular platform. As a key figure in this movement, she pushes back against traditional beauty standards and encourages her followers to love their bodies, no matter the size.
You can see Katie’s impact in her successful influencer campaigns. She works with brands that share her focus on inclusivity and body acceptance. Her real attitude and readiness to challenge old ideas have made her a force for change in fashion. Katie Sturino’s influence goes beyond fashion. She sparks important talks and encourages positive change in how we see ourselves and others.
19. Olivia Jeanette – @oliviajeanette_
Olivia Jeanette is a style influencer. She brings something new to the corporate world. She knows how to make corporate fashion better while still looking professional. This has attracted a lot of people. Her brand partnerships show how well she can mix products into her stylish work outfits.
She inspires her followers to use fashion as a way to express themselves, even at work. Olivia’s impact is clear. She connects style with corporate life. She shows that you can be confident and unique no matter where you are.
20. Thorgy Thor – @thorgythor
Thorgy Thor is a beloved drag queen recognized for her great performances on “RuPaul’s Drag Race.” She has gone beyond just entertainment. Now, she is a respected social influencer. Thorgy’s lively energy and bright personality spread happiness in the online community.
She uses her platform to support LGBTQ+ rights, promote self-love, and inspire creativity. Thorgy’s influence goes beyond fun. She sparks important talks and stands for inclusivity. Thorgy’s journey shows how entertainment and social activism can connect. It reminds us that being an influencer can bring positive change and celebrate our identity
Why New York’s Top Influencers Matter in 2025
As we enter 2025, influencers still greatly influence how people buy products and see brands. New York is a special mix of style, culture, and global charm. This city offers a great setting for influencers to succeed.
Brands need to know how top New York influencers affect the market. These influencers are essential. They connect with people, set trends, and boost engagement. In today’s digital world, they are key partners for brands.
How Influencers Redefine Norms
New York City is known for its strong trendsetters. They influence many areas, like fashion, music, art, and food. The top influencers in the city are key in changing and boosting these trends. They use their platforms to reach millions of people.
These influencers have their own styles and views of New York culture. They create social media trends that go well beyond the city. They highlight up-and-coming designers, share new beauty products, and support social change. Their impact is clear.
As the digital world changes quickly, these trendsetters will keep being important. They will shape how people behave as consumers. This makes them great partners for brands that want to stay current and attract engaged audiences.
Influencers Boosting Local Businesses
New York’s top influencers are doing more than just setting trends. They are helping the local economy grow. With carefully planned partnerships, they highlight small businesses, local artists, and the unique experiences that make New York City special.
They showcase everything from a trendy new restaurant in the West Village to the work of local jewelry makers. Their efforts bring more customers in and help businesses make money in a tough market. The support coming from these influencers is important because their followers trust what they recommend.
Conclusion
The top influencers in New York for 2025 are not only setting trends. They are also important in shaping culture and helping local businesses. Their influence goes beyond just social media. It affects economic growth and how communities come together. When we understand their role, we can learn more about changing consumer habits and likes. Whether you want to be an influencer or just enjoy what they do, knowing the importance of these people can give you a better view of today’s changing world of influence. Stay connected with these top influencers in New York to keep up with the fast-moving social media scene.
Frequently Asked Questions
Who is the #1 Influencer in New York for 2025?
Danielle Bernstein (@weworewhat) shows a strong presence in the New York scene. Her engagement rate stays high, and she has many followers on different social media platforms. This mix of factors helps her maintain her influence, even when rankings change.
How do I become an Influencer in New York?
- Make high-quality content that shows what you love.
- Create a special plan for social media.
- Talk honestly with your followers.
- Look for brand collaborations that match your values and the values of your followers.
What makes New York influencers different from others globally?
New York has many cultures, sets trends, and has a fast life. This makes its influencers’ content special. They show what it’s like to live in a city that affects people around the world.
