Key Highlights
- The beauty industry is growing quickly on social media. Influencers play a big role in the products people pick and set trends.
- This blog post highlights 20 important people in the beauty world. They are famous for their unique styles and creative content.
- These influencers provide a lot of helpful information. You can find makeup tutorials and skincare routines for anyone who loves beauty.
- Discover the new rising stars in the beauty community. They are gaining popularity with incredible growth and engagement.
- Whether you want easy looks or bold changes, this list offers something for everyone who loves beauty.
In the fast-changing beauty world, social media matters a lot. It changes how we see and engage with makeup and skincare. Influencer marketing plays a big role in this change. People who love beauty are creating communities and affecting what we buy. These beauty lovers share their knowledge, write product reviews, and offer fun makeup tutorials. They have a strong impact on the latest trends and products that we all want.
20 Must-Follow Beauty Influencers for Makeup and Skincare Insights
The beauty influencer world has many talented people. Each one brings their own ideas and skills. It is an exciting area where creativity knows no bounds. Keeping up with the latest trends can lead to great benefits.
We made a list of 20 beauty influencers who are popular in 2023. They gain a lot of attention for their skills in makeup and skincare.
1. Huda Kattan
Huda Kattan is the founder of Huda Beauty. She is an icon in the beauty industry. Her makeup tutorials are popular. They mix glamorous looks with helpful tips that you can use every day.
Huda relates well with her fans. This is mostly because of her friendly nature and true love for beauty. She combines high-end beauty with simple methods. That’s why many makeup fans, regardless of their skills, think she is popular.
Huda Kattan shares amazing ideas. She gives tips for beautiful eye looks and perfect skin.
2. James Charles
James Charles is well-known for his fun vibes and special makeup style. People all around the globe recognize him. His makeup skills break the regular trends. He uses bright colors and creative methods, which create amazing looks.
James has an excellent engagement rate. This shows that he relates well to his big audience. He likes to try new things and invites his followers to do the same. He promotes self-expression through makeup.
His content can inspire you. It doesn’t matter if you want a big change or just a simple look for every day. James Charles will impress you.
3. Nikkie de Jager
Nikkie de Jager, also known as nikkietutorials, is amazing at changing beauty. She shares makeup tutorials on social media. These videos show her skills as a professional makeup artist. With many followers, she affects the beauty industry with her product recommendations and makeup techniques. Nikkie’s fun posts and her ability to create different looks make her a top beauty influencer.
4. Jeffree Star
Jeffree Star is a unique artist. He mixes bold fashion styles with exciting beauty content. He is also a successful business owner and a celebrity makeup artist. His influence reaches further than just makeup.
His YouTube channel shares makeup tutorials and product reviews. It also gives a look into his glamorous life. Jeffree’s fun personality and honesty draw in his fans. This helps people in the beauty community feel close to him.
5. Tati Westbrook
Tati Westbrook is famous for her considerable reviews of beauty products. She provides her honest opinion about make-up, skincare, and hair care. This authenticity makes her a reliable beauty influencer on social media platforms.
Tati shares her opinions quickly, but she also takes her time with products. She tests them for a long time. This way, she gives better analysis to her followers. Her honesty has brought a loyal community to her.
If you want help with beauty products, Tati Westbrook is a great person to learn from.
6. Manny MUA
Manny MUA supports diversity and inclusion in the beauty industry. He loves different looks and styles. Manny encourages people to express themselves honestly through makeup.
Manny works with brands that value inclusion and showcase a variety of people in beauty. His energy is bright, and his love for makeup stands out. This allows people to feel joy when they view his content.
Manny MUA shows us that beauty has no boundaries. He can create a gorgeous full-face look or keep it simple for everyday use. There are really no limits to what beauty can be.
7. Jackie Aina
Jackie Aina is a beauty influencer promoting inclusivity in the beauty industry. She shares fun makeup tutorials and talks openly about the need for better representation of people of color. She encourages brands to offer more diverse shade options and products.
Jackie works with brands with the same perspectives as her about diversity and illustration. She has super make-up skills; however, it’s her work for others that makes her unique.
If you want help with high-quality makeup ideas and want to promote the beauty industry in the right way, you must follow Jackie Aina.
8. Desi Perkins
Desi Perkins mixes beauty and lifestyle content. She shows her followers what life is like besides make-up. As a famous social media influencer, she shares her personal stories, fashion tips, and home decor thoughts. She also gives out her favorite beauty tips.
Her posts feel warm and real. Desi is fun and friendly, making her followers feel like they’re talking to a close friend. If you want beauty tips or lifestyle advice, check out Desi Perkins’ account. It can really make your day better.
9. Michelle Phan
Michelle Phan is a top beauty figure on YouTube. She has guided many new creators to success. Her charming tutorials and calm style drew in many viewers. This early success made her one of the biggest stars on the site.
Michelle might step back from social media, but she still has a big impact on beauty influencers. Her beauty content brings a soothing vibe and a lot of creativity.
Michelle Phan still inspires many people today. She shows us the power of strong, engaging content.
10. Bretman Rock
Bretman Rock makes beauty content feel genuine. He is famous for his different makeup looks, his laughter, and his honest personality.
Bretman’s influence goes further than his beauty brand and makeup tips. He encourages his audience to love and accept their true self. His content shows us that beauty can look different for everyone. What truly matters is celebrating what makes you unique.
Follow Bretman Rock for funny moments, inspiration, and unique makeup looks.
11. Patrick Starrr
Patrick Starrr is a famous makeup artist. He is a makeup artist who works on many celebrities’ looks on red carpets and magazine covers. His makeup tutorials inspire many people. They show his amazing skills and recommend great products to try.
When Patrick works with big beauty brands, excitement grows. He uses his unique style and skills for every project. Patrick is a top name in the beauty industry. He creates new trends and changes how people see makeup.
If you want good makeup tips or enjoy beautiful makeup designs, you should look at Patrick Starrr’s content.
12. Zoe Sugg
Zoe Sugg is a famous beauty influencer. She creates content about more than just makeup and skincare tips. She mixes beauty tips with lifestyle content on her social media. Zoe shares parts of her cozy home, her cute dog, and her favorite clothes.
Zoe has a clear and easy idea of beauty. She thinks it is okay to have flaws. She also encourages her audience to accept their imperfections. She tries to teach people that beauty comes from loving ourselves. It is not about hiding our true selves.
13. Shayla Mitchell
Shayla Mitchell, also called makeupshayla, is popular for her great contouring skills and bold makeup looks. Her videos teach people how to shape and highlight their faces. This makes her very popular with makeup fans. Shayla focuses on details and shows creativity in her tutorials. She encourages her followers to try new makeup styles and improve their beauty game. Her passion for helping others with makeup helps her stand out in the beauty industry.
14. Carli Bybel
Carli Bybel is knowledgeable about beauty and fashion. She combines these two fields nicely. You can find her makeup tutorials, get ideas for outfits, and take a look at her stylish life.
Carli is a content creator who loves beauty trends. She shows the latest makeup products, hair tips, and fashion items that you should not miss. Her friendly nature and real passion for beauty come across in everything she shares.
If you want beauty and fashion ideas that feel real and welcoming, you should follow Carli Bybel.
15. Wayne Goss
Wayne Goss is a skilled professional makeup artist in the beauty influencer world. He knows a lot about makeup and has many years of experience. His beauty tutorials are very popular. They are simple and easy to follow. His lessons focus on tips that highlight natural beauty.
Wayne’s makeup tips are not just about products. He emphasizes how important skincare is. He also teaches the right way to apply makeup to achieve great results. His advice is very useful for new makeup artists and anyone who loves makeup.
Wayne Goss is an excellent place to go if you want to improve your makeup skills. His tutorials are enjoyable and helpful. They can make your beauty routine better.
16. Rachel Levin
Rachel Levin, known as rclbeauty101, is amazing at making fun makeup challenges and cool tutorials. Her videos are creative and special. They help people learn about new makeup techniques. She discusses trends and shares beauty tips that inspire many makeup fans. Rachel encourages her followers to try different looks and step away from regular styles. If you want new and useful makeup ideas, you should follow Rachel Levin.
17. Christen Dominique
Christen Dominique adds elegance to her makeup looks and skin care. She is a skilled makeup artist and performs a vital role within the beauty industry. Christen likes to promote natural beauty while giving it a hint of class.
Her tutorials are simple and easy to observe. When she suggests an evening or night look or just simple daily looks, you can learn a lot from it. Christen takes care of her skin well, and you can see it in her glowing face. She often shares her preferred products and suggestions with her fans.
18. KathleenLights
KathleenLights is famous for her honest and straightforward product reviews. She talks about make-up, skincare, and haircare simply and directly. This has made her a trusted influencer in the beauty industry.
Kathleen offers honest and helpful reviews. She likes to compare products from different brands. She shares what she found about the products with her followers as a makeup artist. If she finds products that don’t meet expectations, she informs her followers about it. This honesty makes her reviews feel extra truthful.
19. Andrea Brooks
Andrea Brooks, or AndreasChoice, is an expert in DIY and self-care tips. She takes a unique approach towards beauty products. Her content includes helpful tips about making beauty products at home, and she always insists on the importance of self-care.
Andrea talks mostly about natural beauty tips and skincare routines. She motivates her viewers to practice simple, effective ways to care for themselves. With her exciting content material and relatable reviews, she has become a trusted source for people searching for natural beauty solutions.
20. Chloe Morello
Chloe Morello is a famous makeup artist. She mainly works on creating lovely wedding make-up looks. She designs romantic and dreamy looks. Many brides sense they can trust her as an influencer because of this.
Chloe does more than just wedding makeup. She shares many beauty tips and product guidelines on her channel. Her content is always exceptional and represents her passion for natural beauty. If you’re planning your dream wedding ceremony or looking for beauty ideas, you may discover Chloe Morello’s content, which is very exciting.
Navigating the World of Beauty Influencers
The beauty influencer world is big and always changing. Many talented people share their love for makeup, skincare, and beauty. It can be tricky to pick the best ones to follow. But this lets you create a feed that shows your style and what you like.
- When you look at beauty influencers, think about what you like.
- Find content that you feel connected to.
- Notice their values and how well they know their work.
How to Choose the Right Beauty Influencer to Follow
Finding the right influencers helps you to discover more about beauty and inspires you on social media. Many beauty fans on Instagram or any other social media platforms can’t find the influencer they are looking for because not everyone can create content that is educational, helpful, and fun at the same time. But below are some tips that can help you achieve your goal of finding the right beauty influencer:
- Engagement Rate: This shows how much people engage with an influencer’s posts. A higher rate usually means the audience is more active and involved.
- Content Quality: Look at the quality of the beauty content. Pay attention to the images, the editing, and how much useful information is in the posts.
- Authenticity: Find influencers who are genuine and honest. They should feel real excitement for the products they promote.
- To find the best beauty influencers, check out different profiles.
- Engage with their posts and videos.
- Pay attention to which ones match your style and interests.
Conclusion
Beauty influencers have a big impact on trends and helpful tips for makeup and skincare. When you follow these top influencers, you learn about the best beauty products and techniques. They show you everything, from bold makeup looks to honest product reviews. You can use their tips in your daily routine and try DIY beauty ideas that highlight their creativity. Watching beauty influencers can help you improve your own routine. Stay updated with these popular people to boost your beauty game and easily find new trends.
Frequently Asked Questions
What Makes a Beauty Influencer Stand Out?
Many things can make a beauty influencer successful. First, they have their own unique style. Second, they create great content. A high engagement rate is important, too. Real brand partnerships matter as well. However, what truly makes them different is how well they connect with their audience.
