Key Highlights
- Meet the top 30 soccer influencers who are popular on social media.
- See how they affect fan involvement, brand promotions, and soccer culture.
- Learn how these influencers share game insights and tactical reviews.
- Discover their income from sponsorships and endorsements.
- Be inspired by their journeys and what they have contributed to soccer.
Did you know Cristiano Ronaldo is the first person to surpass 1 billion followers across his social media profiles? How did this soccer player manage to reach such an extraordinary achievement? Soccer is an important global industry where players use their social influence beyond the field on social media platforms like Instagram, Twitter, and TikTok.
This blog highlights top 30 soccer influencers who not only perform exceptionally on the field but also connect with millions of soccer enthusiasts worldwide through social media. These influencers capture the attention of the audience with interesting content, unique personalities, and a large number of followers, making them prominent sports figures.
They connect directly with fans by sharing personal stories, messages, and updates through social networks. This engagement reflects their roles beyond being soccer players. They have become active members of a broader community with lives outside the sport.
30 Must-Follow Soccer Influencers of the Year
Top Professional Soccer Players
On the list below, you will find renowned soccer stars alongside young talents that are yet to be widely known. The list includes the best soccer influencers, offering inspiration, entertainment, and a touch of knowledge. Join us for a sneak peek into their vibrant social media outreach and contributions to shaping soccer culture. Now, Let’s begin with the God of football—Cristiano Ronaldo!
1. Cristiano Ronaldo – A legendary icon with global influence
Renowned for his exceptional skills and impactful presence, Cristiano Ronaldo stands as a legendary icon in the world of soccer. With a massive following on social media platforms like Instagram and TikTok, Ronaldo’s influence extends globally.
As an Adidas athlete and authenticity advocate, he earns great admiration for his skills on the field and engaging content off it. As an Adidas athlete, he’s admired for his skills on the field and engaging content off it.
Although his career hasn’t been without controversy, Ronaldo’s impressive following includes over 643 million followers on Instagram, 170 million on Facebook, and 112.5 million on X (formerly Twitter). Additionally, his recent launch of a YouTube channel saw it gain over 50 million subscribers in its first week.
Cristiano Ronaldo is the highest-paid footballer in 2024, earning a total of $285 million, which includes a $220 million salary and an additional $65 million from off-field ventures, such as social media, brand deals, and his YouTube channel.
2. Lionel Messi – A visionary talent who redefines excellence
Lionel Messi stands as a visionary talent in the world of soccer, consistently redefining excellence. His remarkable skills and unmatched creativity have won over fans globally. From his breathtaking dribbling to his precise playmaking abilities, Messi sets the standard for greatness on the field.
His influence extends beyond the pitch, inspiring a new generation of players and fans. Unlike Ronaldo, Messi’s humble demeanor off the field solidifies his status as one of the top soccer influencers to follow.
Messi has over 500 million Instagram followers, making him the third most-followed account globally. His World Cup post is the most-liked on Instagram, with 75.5 million likes. After joining Inter Miami, the team gained 4.1 million followers in 24 hours, with daily engagements reaching 41.7 million.
He earns significantly from social media and endorsements. In 2024, his total earnings are projected at $135 million, with $75 million coming from endorsements and ventures outside of football. He commands immense influence through his 500+ million Instagram followers, enabling high payouts for sponsored content.
3. Neymar Jr. – A dynamic force with unparalleled flair
If it isn’t simply looks and aesthetics, it’s personality that makes a social media star. Neymar Jr., a dynamic force in soccer, attracts fans worldwide with his unparalleled flair and style of play. His mesmerizing skills on the field and charismatic persona off it make him a top influencer in the sports world.
With a massive following on social media platforms like Instagram and TikTok, Neymar engages with fans authentically, indicating his vibrant personality. On the pitch and off, Neymar Jr. shows creativity and passion, cementing his status as a soccer icon.
In 2020, he earned $18 million from endorsements out of his total income of $96 million. In 2023, Neymar Jr. earned substantial income from social media as part of his deal with Al-Hilal in the Saudi Pro League.
He reportedly received approximately $546,000 per sponsored social media post, utilizing his massive following, particularly on Instagram, where he had over 220 million followers at the time. This was in addition to his other endorsements with brands like Puma, Red Bull, and Mastercard, which further increased his earnings
4. Kylian Mbappé – A trailblazing star of the next generation
Kylian Mbappé is a leading star of the next soccer generation. His electrifying speed, exceptional skills, and tactical intelligence make him a standout player. Kylian officially joined Real Madrid in 2024 on a five-year deal after leaving Paris Saint-Germain as a free agent. This transfer fulfilled his long-standing ambition to play for the Spanish club, uniting one of soccer’s top talents with one of its most successful teams.
With a strong presence on social media platforms like Instagram, Mbappé engages with millions of followers, indicating his off-field endeavors and promoting authenticity in his interactions. He is a true influencer both on and off the field, epitomizing the modern soccer player.
In 2023, Kylian Mbappé was among the highest earners on social media in sports. With 109 million Instagram followers and a strong engagement rate, he could earn an estimated £76,465.70 ($96,000) per sponsored post, making him the top earner among Champions League players.
His marketability stems from major endorsements, including deals with Nike, Dior, Hublot, and Oakley, contributing significantly to his off-field income.
5. David Beckham – A timeless style icon and soccer ambassador
David Beckham, a timeless style icon and soccer ambassador, is known for his elegance both on and off the field. His influence crosses borders, reaching audiences worldwide with his impactful presence and leadership in both sport and fashion. Beckham’s social media presence reflects his enduring popularity, with millions of followers on Instagram and other platforms.
As an ambassador for top brands like Adidas, his collaborations showcase the perfect blend of sports and style. Beckham’s authenticity shines through in his content, making him a favorite among soccer enthusiasts and fashion aficionados alike.
David Beckham’s social media influence remained a major asset, further boosted by the Netflix documentary Beckham. The documentary, which detailed his career and personal life, brought him over 500,000 new followers in just a week after its release.
On Instagram, Beckham reached 88.4 million followers, with 57 million more on Facebook. These platforms amplify his earning power through brand endorsements with companies like Adidas, Maserati, and Tudor, as well as through ventures tied to his personal brand and media projects
Beyond social media, Beckham’s business ventures, including David Beckham Ventures, generated over £72.6 million in 2022, showcasing his broad appeal and marketability
6. Mohamed Salah – The Egyptian King Making History
Mohamed Salah, known as “The Egyptian King,” is making waves in soccer. His amazing skills and great success with Liverpool have gained him worldwide fame. With more than 63 million followers on Instagram, Salah’s online presence shows his kindness, hard work, and strong ties to his Egyptian roots.
His posts often show sweet moments with his family, his training routines, and times of celebration after winning. Fans all over the world connect with Salah’s humble nature and inspiring story.
He is also recognized for helping others, as he supports many charities and projects in Egypt. Mohamed Salah’s influence goes beyond soccer, bringing fans together and inspiring many through his skills, character, and generosity.
7. Robert Lewandowski – A resilient leader and prolific goal-scorer
Robert Lewandowski stands out as a resilient leader and prolific goal-scorer in the soccer world. His prowess on the field is unmatched, with a remarkable ability to find the back of the net consistently. Lewandowski’s determination and goal-scoring acumen have earned him a legion of followers worldwide who admire his skill and tenacity. As a true soccer icon, he embodies the essence of a dedicated athlete committed to excellence.
8. Kevin De Bruyne – A strategic genius in midfield
Kevin De Bruyne, a maestro in midfield, orchestrates play with unparalleled precision and vision. His strategic brilliance elevates team performance, making him a pivotal figure on the pitch. De Bruyne’s masterful passing and tactful decision-making showcase his exceptional soccer intellect, earning him acclaim as one of the top influencers in the game. With a significant following on social media platforms like Instagram and YouTube, his influence extends beyond the field, resonating with fans worldwide.
9. Virgil van Dijk – A commanding presence in defense
Virgil van Dijk – A commanding presence in defense. Known for his strategic acumen and physical prowess, Van Dijk stands as a pillar of strength in the soccer arena. His authoritative presence on the field exudes confidence and skill, making him a formidable force to reckon with. Embraced by fans worldwide, his impact transcends boundaries, solidifying his position as one of the top soccer influencers in the contemporary sports realm.
10. Erling Haaland – A powerful prodigy reshaping the game
Erling Haaland – A powerful prodigy reshaping the game. With his impressive skills, Haaland is not just a soccer player but a symbol of excellence. He uses social media like Instagram to connect with fans, showcasing authenticity in every post. Haaland’s rise to stardom mirrors the modern influencers, blending talent with a strong online presence, making him one of the top influencers in the soccer world. His impact extends beyond the field, redefining the dynamics of athlete-creator relationships.
11. Harry Kane – A dependable striker with exceptional precision
Harry Kane, a dependable striker with exceptional precision, commands social media with his goal-scoring prowess. From England to America, he attracts followers on Instagram and YouTube with his gameplay. Known for his authenticity and partnership with brands like Wilson and Adidas, Kane’s influence extends beyond the field. His engaging content resonates with fans worldwide, showcasing his dedication to his craft. Kane is a respected soccer influencer, admired for his skills and his promotion of wellness through yoga.
12. Antoine Griezmann – A versatile player with magnetic charm
Antoine Griezmann, known for his versatility and magnetic charm, draws fans in with his dynamic playing style and charismatic presence both on and off the field. Known for his exceptional skills and strategic gameplay, Griezmann has amassed a massive following on social media platforms like Instagram and TikTok. His engaging content resonates with fans worldwide, showcasing his authenticity and love for the sport. Griezmann, a brand ambassador for Wilson and Adidas, continues to inspire a new generation of soccer enthusiasts with his grace and skill.
13. Paul Pogba – A charismatic midfielder with unique flair
Known for his charismatic presence on and off the field, Paul Pogba embodies a unique flair that sets him apart as a standout soccer influencer. With a strong social media presence across platforms like Instagram and Facebook, Pogba connects with millions of followers worldwide. His authenticity and creativity shine through, making him a sought-after influencer for brands like Adidas and Wilson. Pogba’s magnetic personality and stylish image resonate with fans globally, solidifying his position as a top influencer in the soccer realm.
14. Sergio Ramos – A fearless defender and passionate leader
Sergio Ramos, renowned for his fearless defending and passionate leadership, epitomizes dedication on the field. As a stalwart figure in the soccer world, his authenticity resonates with fans globally. Ramos’ commanding presence both on and off the pitch sets him apart as a true influencer in the realm of soccer players. With a strong social media following, he connects with followers beyond the game, showcasing his role as a prominent figure in soccer culture.
15. Luka Modrić – A sophisticated maestro of the midfield
Luka Modrić, the sophisticated maestro of the midfield, astounds with his elegant playmaking skills. Known for his precise passes and tactical intelligence, Modrić orchestrates the game with finesse. His vision and creativity on the field elevate his team’s performance to new heights, making him a pivotal figure in any match. Modrić’s influence extends beyond the pitch, setting a high standard of professionalism and dedication for aspiring soccer players globally.
16. Eden Hazard – A creative playmaker with dazzling skill
Eden Hazard, a creative playmaker with dazzling skill, mesmerizes fans with his artistry on the field. His remarkable talent and vision make him a standout player, showcasing exceptional creativity in every match. As a soccer influencer, Hazard’s influence extends beyond the pitch, attracting audiences on social media platforms like Instagram and TikTok. With a growing fan base, he exemplifies the power of connecting with followers through authenticity and engaging content. Hazard’s partnership with top brands like Adidas further solidifies his role as a trendsetting influencer in the soccer world.
17. Marcelo Vieira – A playful icon of Brazilian football artistry
Marcelo Vieira, a vibrant symbol of Brazilian football artistry, wins over fans with his lively style both on and off the pitch. His playful approach to the game, combined with his charismatic personality, makes him a beloved figure in soccer. His social media presence showcases his love for the game, engaging followers worldwide. Marcelo builds a genuine connection with his audience by sharing personal moments from both his training sessions and daily life. As a prominent soccer player, his influence extends beyond the field, making him a top influencer in the soccer community. Marcelo’s unique blend of skill and charisma sets him apart as a beloved figure in the world of soccer.
Female Soccer Stars
Female soccer influencers inspire millions with their dedication, skill, and commitment to promoting the sport globally.
18. Alex Morgan – An inspirational role model for aspiring athletes
Alex Morgan stands out as an influential figure, inspiring aspiring athletes worldwide with her dedication and achievements. Her presence on social media platforms like Instagram and Twitter amplifies her impact, reaching a vast audience of soccer enthusiasts. As a talented soccer player representing both her country and club teams, Morgan embodies authenticity and perseverance, setting a remarkable example for young talents to follow. Her collaborations with brands like Nike and Coca-Cola further solidify her influence in the sports world.
19. Megan Rapinoe – A trailblazing advocate for equality in sports
Megan Rapinoe, a prominent figure in advocating for equality in sports, utilizes her influential voice to empower others. Her impactful presence on social media platforms such as Instagram and TikTok allows her to reach a wide and diverse audience, inspiring individuals around the globe. Known for her authentic advocacy, Rapinoe’s messages resonate with followers from various backgrounds, transcending geographical boundaries from America to India.
Rapinoe’s unwavering commitment to championing equality in soccer and beyond solidifies her role as a true influencer in today’s society. Through her actions and words, she embodies the essence of using one’s platform for positive change and inclusivity, setting an example for both athletes and advocates alike.
20. Alisha Lehmann – A rising star with captivating energy
Alisha Lehmann, an emerging talent in soccer, engages audiences with her vibrant energy both on and off the field. Her social media presence reflects her dynamic personality, garnering a massive following on platforms like Instagram and TikTok. As an influencer, she inspires young fans with her authenticity and talent. Alisha’s partnership with top brands like Adidas showcases her influence in the sports world. Follow her journey for a fresh perspective on soccer and engaging content that resonates with fans worldwide.
21. Marta Vieira da Silva – A phenomenal legend of women’s soccer
Marta Vieira da Silva, a true icon in women’s soccer, epitomizes excellence both on and off the field. Her prowess and skill have earned her global admiration, solidifying her as a legendary figure in the sport. Marta’s impact extends beyond the game, inspiring aspiring athletes and advocating for women’s equality in sports. With a remarkable career and numerous accolades to her name, she continues to be a shining example of dedication and passion in the world of soccer.
22. Sam Kerr – An energetic powerhouse on the pitch
Sam Kerr, a renowned figure in the world of soccer, is widely recognized for her exceptional skills and undeniable talent on the field. Her dynamic presence and sheer power make her a formidable force in every match she plays. Kerr’s unwavering commitment to the game, coupled with her boundless energy, sets her apart as a standout performer in the realm of professional soccer.
Beyond her athletic achievements, Sam Kerr’s influence transcends borders, resonating with fans worldwide. Her remarkable abilities and dedication to excellence, both on and off the pitch, have earned her global admiration. Kerr scores goals and inspires young athletes, representing the true spirit of sportsmanship and athleticism.
Following Sam Kerr’s journey promises an exhilarating exploration of the beautiful game of soccer. As a role model and ambassador for the sport, she continues to inspire individuals of all ages to pursue their passion for soccer and strive for greatness both on and off the field.
23. Lucy Bronze – A versatile defender with unmatched determination
Lucy Bronze epitomizes versatility on the field, showcasing unmatched determination in every match. As a standout defender, she consistently outshines with her unwavering commitment and skill. Off the pitch, her social media presence adds a personal touch, engaging followers with authenticity and genuine insights into her soccer journey. Lucy’s influence extends beyond borders, resonating with fans worldwide through platforms like Instagram and YouTube, where her impact is felt both on and off the field.
24. Ada Hegerberg – A groundbreaking talent in women’s soccer
Ada Hegerberg, a pioneering talent in women’s soccer, has earned global recognition for her unmatched skill and dedication on the pitch. As a trailblazer in the sport, she continues to inspire a new generation of female athletes worldwide. Ada’s influence extends beyond the field, resonating with fans on social media platforms like Instagram and TikTok. Her authenticity and remarkable performances have earned her a massive following, solidifying her status as one of the top soccer influencers to watch.
Freestyle Stars and Soccer Creators
The world of soccer is enriched by freestyle artists and creative content creators who bring unique flair and energy to the sport.
25. Liv Cooke – A mesmerizing freestyle soccer champion
Liv Cooke, a freestyle soccer champion, mesmerizes audiences with her incredible skills and creativity. Her dynamic performances not only showcase her talent but also inspire countless aspiring soccer players worldwide. Liv’s presence on social media platforms like Instagram and YouTube has garnered her a huge following, solidifying her influence in the soccer community. With her authenticity and dedication to her craft, Liv Cooke continues to make a significant impact in the world of freestyle soccer.
26. Séan Garnier – An innovative street football sensation
Séan Garnier, an innovative street football sensation, mesmerizes with his freestyle skills that transcend traditional soccer boundaries. His engaging videos on social media platforms like Instagram and TikTok highlight his creativity and uniqueness, attracting a vast global audience. By merging street flair with technical finesse, Garnier has become a prominent influencer in the soccer community, inspiring aspiring players and fans alike. His authenticity and passion for the game set him apart as a true creator in the realm of soccer influencers.
27. F2Freestylers (Billy Wingrove & Jeremy Lynch) – A pioneering duo in soccer entertainment
F2Freestylers, comprising Billy Wingrove & Jeremy Lynch, stand out as a pioneering duo in soccer entertainment. Their engaging content on social media platforms like Instagram and YouTube has earned them a massive following. Through their unique blend of skill and creativity, they have effectively engaged fans worldwide. F2Freestylers’ innovative approach to showcasing freestyle football sets them apart as influential figures in the world of soccer influencers. Their dynamic presence resonates with fans who appreciate authenticity and creativity in the sport.
28. Andrew Henderson – A dedicated freestyle world champion
Andrew Henderson, a dedicated freestyle world champion, showcases his mastery on social media platforms like Instagram and YouTube. With a strong following, his innovative skills attract audiences worldwide. As a creator in the freestyle soccer realm, his authenticity shines through in every post and video. He collaborates with top brands like Wilson and Adidas, elevating his influence in the soccer community. Andrew’s dedication to his craft has earned him a respected place in the freestyle world, inspiring aspiring freestylers globally.
29. Lisa Zimouche – A graceful influencer in street soccer culture
Lisa Zimouche stands out in the street soccer world for her remarkable grace and talent, drawing attention with her unique blend of skill and style. As an influencer, Zimouche effortlessly combines soccer culture with social media, attracting her audience with her mesmerizing freestyle moves.
Lisa’s authenticity shines through on Instagram and TikTok, making her a standout figure among top influencers. Her ability to connect with fans transcends boundaries, cementing her place as a beloved creator in the global soccer community.
Popular Content Creator
Content creators in soccer blend entertainment and skill, showcasing innovative techniques and engaging fans worldwide.
30. Freekickerz – A dynamic hub for soccer tricks and tutorials
Freekickerz stands out as a dynamic hub for soccer enthusiasts seeking tricks and tutorials. With a strong presence on social media platforms like Instagram and YouTube, Freekickerz offers engaging content for followers worldwide. Their authenticity and innovative approach make them top influencers in the soccer community. By sharing valuable insights and skills, Freekickerz caters to a diverse audience interested in enhancing their soccer abilities. Freekickerz provides a wealth of resources to elevate your game, for both beginners and seasoned players.
Conclusion
As soccer keeps changing, the role of soccer influencers is growing. These top 30 soccer influencers help shape the game and connect with fans while promoting brands. Legends like Cristiano Ronaldo and Lionel Messi, along with advocates like Megan Rapinoe and Alex Morgan, each have their own view of the sport. When you follow these top influencers, you can learn more about the game, keep up with the latest news, and join a community that loves soccer. Embrace the impact of soccer influencers and make your soccer experience better today!
Frequently Asked Questions
Who is considered the most influential soccer player on social media?
Cristiano Ronaldo is the most influential soccer player today. He has the most followers on Instagram, even more than Instagram’s official account.
How do soccer influencers impact fan engagement?
They boost fan interaction by sharing behind-the-scenes content. They also hold question and answer sessions and show off their personalities. This helps create a stronger bond with their audience.
What role do soccer influencers play in promoting brands?
Soccer influencers team up with brands such as Nike, Adidas, and Wilson. They use their large number of followers to promote products, run campaigns, and increase brand visibility.
Can following soccer influencers improve my understanding of the game?
Many influencers share useful tips, look at games in detail, and offer expert opinions. This helps you understand the sport better.
How much does a Soccer Influencer earn?
A soccer influencer’s income relies on how many followers they have, how much their audience interacts with them, and the deals they make with brands. The top influencers can earn millions through sponsorships and endorsements.
